Key conventions
Do
site.phone,site.address,library.stats.count- Stable names that survive redesigns
- Group related keys under one set prefix
Don’t
- Don’t put locale codes inside the key — locales are a separate axis
- Don’t use spaces or random IDs as keys
- Don’t store secrets in any key
Sets
Sets such as site or library help the Data UI group variables and can align with sync groups for data sources. Creating a variable-set is organizational; references always use the full dotted key.
Locales
Content languages are managed under Settings → languages. Variable values can be locale-aware depending on how you author them in the Data UI — keep marketing copy per locale, keep shared facts (phone) consistent unless you intentionally diverge.