Dashboard · Data

Variables overview

Site variables are reusable text values stored in macrocontent and referenced from content with {{key}} syntax — for example {{site.phone}}.

No secrets

Variables are readable on the public content API. Never store API keys, passwords, or private credentials in variables.

Where to manage them

Dashboard → website → Data → Variables tab (/websites/:id/data?tab=variables). Editors can also insert variables from the overlay Data rail when allowed.

How values resolve

Live site hydration (autoStartMacro)
Editor preview
macro-prerender / static export

Unresolved tokens remain as {{key}} in HTML until a value exists.

In this group

Naming & locales

Dotted keys and sets.

Manual vs synced

Editable vs locked from sources.

Data sources

HTTP JSON + JSONPath mappings.

Sync log

Runs, errors, capabilities.

Developer usage in HTML: Site variables.