Every Store listing declares a presentation. That choice tells you how much of the visual system comes from the publisher versus from your own site tokens and CSS.
Modes
| Name | Type | Description |
|---|---|---|
content | presentation | Neutral / token-driven; inherits the buyer site look |
styled | presentation | Ships design; may expose Design fields for buyers |
How to choose
Do
- Prefer
contentwhen you want the block to match your brand system. - Pick
styledwhen you want a finished look with little local CSS work.
Don’t
- Don’t expect a
contentlisting to ship a full visual theme. - Don’t ignore Design fields on
styledlistings — buyers often tune them.
Publishers set presentation in the listing wizard — Publishers · Presentation.